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About UsBoldtype is a monthly book review focusing on smart, readable works of fiction and nonfiction, from current titles to past gems. Sign up for Boldtype. |
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FeatureRip It Up, and Start AgainIn 2004, Wired editor Chris Anderson outlined the Long Tail hypothesis. The prophetic business theory claims that the Internet revolutionizes niche markets, allowing new models for personally tailored products to emerge. Subverting the bestseller race with a series of hyper-targeted relays, the phenomenon has fundamentally shifted the way book publishers now approach music. Many houses have begun to test the waters of super-specialized music books — everything from obscure band bios and lost-music anthologies to memoirs, road diaries, and journalistic diatribes. Meanwhile, imprints such as Continuum — home to the popular 33 1/3 series — and Process have emerged to document music's outer edges. Sure, the advent of such music books is a boon for out-and-out obsessives, but what about the more casual reader, who, you know, just really likes to rock? Plucking accessible oddities from the maelstrom of esoteric dorkitude can be a bit like exploring Bob Dylan's extended discog (stick to Highway 61's smooth pavement and you're fine, but take one misstep, and you're wallowing in some pretty thick weeds). On the other hand, it's impossible to ignore the allure: hidden in the brush are stories that make Mötley Crüe's Behind the Music look like a month with the Monkees. So, how to unearth engaging music books without ending up unbelievably bored? Like the polka, the waltz, and the pony, it takes a little rhythm and three simple steps.
1. Start small or, rather, well-regimented.
2. You get more insight (not to mention laughs) from a self-effacing insider.
3. Avoid anyone saying everything was totally awesome.
-Andrew Phillips |
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